Brands
In the fast-changing world of fashion design, 2253 Apparel Group has an unrivaled track record of success, evident in our creation of own brands, license brands and private label collections for our partners. With the distinction of having the number one Junior Brand among U.S. department stores and consistently ranking among the top five performing brands in certain categories, we understand the market and the strategies that drive sales.
Owned Brands
Central to our growth strategy is our portfolio of exclusive, owned fashion brands. These brands are sold through various distribution channels, from wholesale to our digital platforms and retail stores. We place a strong emphasis on our marketing initiatives, aiming to construct brand equity and attain global recognition as cornerstones for the long-term development of these businesses. Additionally, we extend licenses for our proprietary brands to carefully chosen licensees, enabling expansion into new categories and geographic regions.
